I build automation, AI workflows, and tools that keep running.
Integrations and internal systems around how the work actually moves — not another dashboard that nobody opens.
What that looks like
- queuedshopify.order.paidpayload in
- runningmeta.capi.Purchaseevent 0x4e2
- retrycrm.opportunity.match2 / 3
- succeededslack.thread.reply08:14:09
- failedreconcile.platform_vs_crmcounts disagree
Work
Recent systems
- 01
Multi-agent commerce console
One control panel coordinating agents across Shopify, Meta ads, content, SEO, and internal ops.
- 02
AI support agent in Slack
Classifies inbound messages, answers from a knowledge base during working hours, and hands off when it should not speak.
- 03
Zapier reporting automation
Pulls metrics and posts them back inside the originating email thread instead of starting a new destination.
Background
Most automation breaks at the seams.
Connecting two tools is the easy part. The work is what happens after: when a call fails overnight, when two systems disagree about the same number, when something needs a human and the system has to know it. That's where builds quietly stop working and nobody notices for a month.
I start with the process: understand it, map it, break it down. Then I build the leanest version that will keep running — error handling, escalation paths, and documentation you can hand to someone else.
For agencies
White-label. Your client.
I ship under your brand. I don't contact your clients, during or after. NDA is fine. You own the relationship and the deliverable.